YPulse Pro Data Support Resources

Browse through videos, FAQs, and articles on how to leverage the YPulse Pro Data.

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24 articles in this collection
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New Support Resources and Articles

Which brand measures are uniquely driving BIPOC young consumers to purchase?

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Written by Haley Zwecker
Updated over a week ago

How to export question results from the Behavioral & Trend Data dashboards

Download the results to single questions or entire surveys with the customizable demographic filters and crosstabs
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Written by Haley Zwecker
Updated over a week ago

Measure performance against your competitive set with the Brand Comparisons tool

Create the exact comparison needed across brands and demographic groups with the many crosstab chart type options
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Written by Haley Zwecker
Updated over a week ago

How to see Media Consumption insights specifically for users of your brand

Understand the top media sources your consumer base is using, where they're being influenced, and how this compares to all young consumers
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Written by Haley Zwecker
Updated over a week ago

Media Consumption Histogram

Understand how many media sources young consumers are using weekly, and which they're visiting most
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Written by Haley Zwecker
Updated over a week ago

Specific platforms are now included in Media Module questions

The Media Module questions have been updated to collect even more specific data around platform used
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Written by Haley Zwecker
Updated over a week ago

How to compare Mindshare marketing metrics between brands and demographics

Leverage the Brand Comparison section to compare any Mindshare marketing funnel metric across brands and demographic groups!
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Written by Haley Zwecker
Updated over a week ago

Low Base Size Indicators

Any data points with a base size under n=100 in the Brand Data are now labelled
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Written by Haley Zwecker
Updated over a week ago
Brand Data Videos

Video #1: YPulse Brand Tracker 101

Introductory overview of the Brand Data Platform, survey methodology & data, brands & metrics tracked, and outline of the dashboard views
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Updated over a week ago

Video #2: Data Settings and Exporting

Video training on how to read and export data across the dashboard views of the Brand Data platform
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Updated over a week ago

Video #3: Performance Drivers View

Training overview of the Performance Drivers View, which identifies the diagnostics and demos most important in driving your brand's success
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Updated over a week ago

Video #4: Brand Snapshot View

Training overview of the Brand Snapshot View, which is where to find all YPulse metrics tracked for a single brand
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Updated over a week ago

Video #5: Score Comparison View

Training overview of the Score Comparison View, which is where to compare all scores across all brands, industries, and demographic groups
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Written by Haley Zwecker
Updated over a week ago

Video #6: Corporate Social Responsibility (CSR) Analysis

Training overview of the CSR Analysis View, which explores the relationship between Net Purchase Intent & CSR for brands and industries
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Updated over a week ago

Video #7: Brand Alignment View

Training overview of the Brand Alignment View, which measures alignment across brands to identify and evaluate partnership opportunities
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Updated over a week ago

Saving your regular brand and filter settings with Custom Views

Set up Custom Views for each of your most frequently used combinations of brand and filter settings across the Brand Data dashboards
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Written by Haley Zwecker
Updated over a week ago