On May 3, 2021 we launched a dedicated Sports & Leagues industry module to the brand tracker survey. This means you can now track the perceptions of 32 of the world's top Sports & Leagues brands, including men's and women's U.S. and international sports and eSports leagues. All survey respondents rating a Sports & Leagues brand will only be asked to rate other Sports & Leagues brands at the same time.

The Top YScore+ performers so far include #1 NBA, #4 UEFA Champions League, #8 Major League Gaming, and #9 Ultimate Fighting Championships (UFC).

Note: We've been tracking many Sports & Leagues brands in the Media, Tech, & Entertainment Industry module before the launch of the dedicated Industry. Brands like the NBA, NFL, MLB, and more have historical data and that data is presented separately from the new Sports & Leagues performance scores to uphold trending accuracy. If you have any questions about this, please reach out to questions@ypulse.com.

Be sure you check out our recent Scouting Next Gen Sports Fans Trend Report

Sports & Athletics Behavioral Report available exclusively to YPulse Business subscribers!

You can view the list of Sports & Leagues brands, and all brands tracked, in the Overview page of the Brand Data dashboard.

Sports & Leagues brands can be segmented by the Categories of eSports, Sports, and Women's Sports.

Below is the Sports & Leagues brand list as of 6/28/2021:

Brand

Category

XFL

Sports

World Boxing Association

Sports

Women's National Basketball Association (WNBA)

Women's Sports

Ultimate Fighting Championship (UFC)

Sports

UEFA Champions League

Sports

Serie A

Sports

Professional Golf Association (PGA)

Sports

Premier League

Sports

Premier Lacrosse League

Sports

Overwatch League

eSports

North American Rugby League (NARL)

Sports

National Women's Soccer League (NWSL)

Women's Sports

National Women's Hockey League (NWHL)

Women's Sports

National Pro Fastpitch

Sports

National Lacrosse League

Sports

National Hockey League (NHL)

Sports

National Football League (NFL)

Sports

National Collegiate Athletic Association (NCAA)

Sports

National Basketball Association (NBA)

Sports

NBA 2K League

eSports

NASCAR

Sports

Major League Soccer (MLS)

Sports

Major League Rugby

Sports

Major League Gaming

eSports

Major League Baseball (MLB)

Sports

League Of Legends Championship Series

eSports

Ladies Professional Golf Association (LPGA)

Women's Sports

LaLiga

Sports

FIFAe World Cup

eSports

FIFA

Sports

Electronic Sports League

eSports

Australian Football League (AFL)

Sports

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