It now isn’t just critical to understand which media source types young consumers are regularly using, and where they’re being influenced with advertising, but also to know exactly which brand platforms they’re using.

In order to provide more actionable insights, we modified the two Media Module questions to include more brand-specific platform options.

REMINDER: These media consumption questions are asked to all respondents taking the survey. You're also able to filter the results by the specific user bases of any brand in the platform.

Here are the new sets of media questions asked, with the added brand source options:

Media Sources Used:

J710. What media sources have you used in the past week?

[RANDOMIZE]

a. Cable / Satellite / Fiber Optic TV

b. Network websites / apps (e.g. ABC.com, HBO Go, etc.)

c. Streaming video platform (e.g. Netflix, YouTube, etc.)

d. Live-streaming platform (e.g. Periscope, Twitch, etc.)

e. Streaming music platform (e.g. Spotify, Pandora, etc.)

f. Social media platforms (e.g. Facebook, Twitter, etc.)

g. Video games (e.g. PlayStation 5, Nintendo Switch, etc.)

h. Online publication (e.g. BuzzFeed, NYTimes, etc.)

i. Print media (e.g. magazines, newspapers, books, etc.)

j. Radio

k. Podcast

l. Other [ANCHOR]

m. I haven't used any media sources in the past week [ANCHOR; EXCLUSIVE]

J715. Of those media sources, what specific brands have you used in the past week?

[RANDOMIZE]

a. HBO Go / HBO Now / HBO Max

b. CBS All Access

c. WatchESPN / ESPN+

d. Netflix

e. Hulu

f. Amazon Prime Video / Amazon Music

g. Disney+

h. Apple TV+ / Apple Music

i. Sling TV

j. YouTube / YouTube Premium / YouTube TV / YouTube Music

k. Twitch

l. Spotify

m. Pandora

n. Facebook

o. Instagram

p. Snapchat

q. Twitter

r. Pinterest

s. TikTok

t. PlayStation

u. Xbox

v. Nintendo

w. Other [ANCHOR]

Media Sources of Influence

J720. Where have you seen or heard ads in the past week that made you want to purchase something?

[RANDOMIZE]

a. Cable / Satellite / Fiber Optic TV

b. Network websites / apps (e.g. ABC.com, Watch ESPN app, etc.)

c. Streaming video platform (e.g. Hulu, YouTube, etc.)

d. Live-streaming platform (e.g. Periscope, Twitch, etc.)

e. Streaming music platform (e.g. Spotify, Pandora, etc.)

f. Social media platforms (e.g. Facebook, Instagram, etc.)

g. Online gaming (e.g. in-game advertising on PlayStation Now, Google Stadia, mobile games, etc.)

h. Online publication (e.g. banner ad, pre-roll video, etc.)

i. Print media (e.g. magazines, newspapers, books, etc.)

j. Radio

k. Podcast

l. Online search results (e.g. Google, Bing, etc.)

m. Email

n. Direct mail

o. Billboard / Outdoor sign

p. Influencer post (e.g. online personality, celebrity, etc.)

q. I haven't seen or heard any ads in the past week [ANCHOR; EXCLUSIVE]

J725. On which specific brands have you seen or heard those ads in the past week? [RANDOMIZE]

a. CBS All Access

b. WatchESPN / ESPN+

c. Hulu

d. Sling TV

e. YouTube / YouTube TV / YouTube Music

f. Twitch

g. Spotify

h. Pandora

i. Amazon Music

j. Facebook

k. Instagram

l. Snapchat

m. Twitter

n. Pinterest

o. TikTok

p. Other [ANCHOR]

You can view the full list of response options and full questionnaire here. The Media Use questions are in Block J.

Read more support resources on the Media Consumption View here:

How to see Media Consumption Insights specifically for users of your brand

Media Consumption Histogram Chart

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