Introduction to the YPulse Brand Data Platform

This very first module of the Pro Brand Data Training Resources introduces you to the YPulse Brand Data Platform, the leading syndicated youth brand tracker covering over 400 brands in 10 different industries on a daily basis. YPulse Pro subscribers have full access to each of the different views in the data dashboards, which present each brand’s performance across the 22 different youth-focused metrics we’re tracking with Gen Z and Millennials 13-39 years-old, and can be filtered to match the demographics of your target audience. If you’re a YPulse Pro customer and working in brand management, marketing, consumer insights, or ad sales teams, the brand data platform is for you.

The interactive data dashboards live on ypulse.com, under the Pro Data tab, under “Brand Data”, and each are hosted via Tableau. Each of the different dashboard views are configured to effectively answer the regular questions you’ll be trying to answer about brands and young consumers.

The rest of this intro module will cover:

  • Survey Methodology & Data

  • Brands & Metrics Tracked

  • Introduction to the Key Dashboard Views

Afterwards, be sure to watch the subsequent Pro Data Training video modules, which will guide you through everything you need to know about navigating data dashboard views:

Video #2: Viewing and Exporting Data

Video #3: Performance Drivers View (coming soon)

Video #4: Brand Snapshot View

Video #5: Score Comparison View

Video #6: Corporate Social Responsibility (CSR) Analysis Views

Video #7: Brand Alignment View

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