*This article was updated with the launch of the new Retail Industry on April 5th, 2021.

Respondents who are rating Fashion, Intimates, or Retail brands are asked some additional questions specific to those industries, and below are the definitions for each of those 13 Industry-Specific diagnostics. Some measures are asked of brands in all three industries, and some measures are asked of brands only in Fashion or brands only in Intimates.

The overall YScore+/YScore values for Fashion, Intimates, and Retail brands do not include the Industry-Specific diagnostics in their calculation.

In the Pro Brand Data Platform you can track how brands perform across each of the Industry-Specific diagnostics in both the Brand Snapshot and Score Comparison views.

Note that these definitions are not shown to respondents in the survey questionnaire. If you'd like to see exactly how these questions are asked, you can access the full brand data survey here.

Diagnostic

Definition

Industry

Which of the following represent GOOD VALUE?

Feel they are getting high quality for the price point

Fashion, Intimates, & Retail

Which of the following are COMFORTABLE?

Garments that make them feel at ease in them both tactilely and emotionally

Fashion & Intimates

Which of the following represent GOOD QUALITY?

Long lasting, durable, and premium materials

Fashion & Intimates

Which of the following can you DEPEND ON TO OFFER YOUR SIZE?

Able to find garments that fit them

Fashion & Intimates

Which of the following are READILY AVAILABLE in the stores or malls where you shop?

Able to find and purchase the brand

Fashion & Intimates

Which of the following offer CLASSICS AND BASICS?

Offers staple items that can go with anything

Fashion

Which of the following offer ONE OF A KIND OR UNIQUE STYLES?

Carries styles that are unique to the brand and cannot be found elsewhere

Fashion

Which of the following offer a COMPLETE OUTFIT?

Has garments that can be mix and matched

Fashion

Which of the following offer FRESH NEW STYLES?

Options offered feel contemporary and change often

Fashion

Which of the following offer the BEST SHOPPING EXPERIENCE?

Goes above and beyond in a physical and / or digital retail setting

Intimates & Retail

Which of the following is an industry LEADER?

Sets the standard for other brands in the industry

Intimates & Retail

Which of the following offer the best VARIETY OF FITS?

Offers a wide range of fits for different body types

Intimates

Which of the following offer the best VARIETY OF STYLES?

Offers a wide range of styles instead of just one kind of look

Intimates


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