Be sure to watch Video: Behavioral & Trend Survey Data Dashboards before diving into the dashboards!


What is the difference between the Behavioral Data dashboard and the Trend Data dashboard?

The survey topics and questions results behind each dashboard correspond to the two key report types: Behavioral and Trend. The layout and functionality in each dashboard are exactly the same.

Use the Behavioral Data Dashboard if you're looking for an answer to a question about how young consumers spend their time, shop, socialize, plan for seasonal events, and other behavior-driven topics. You can search through questions by topic and keyword. Many of our Behavioral topics have been asked yearly, so here you can view some year-over-year and data over time to see changes in behaviors and beliefs.

Use the Trend Data Dashboard if you're looking to explore some of the bigger shifts that young consumers have fueled. This data deep-dives into Gen Z and Millennials' thoughts, beliefs, and new behaviors; and the changes that brands will need to be prepared for. All trends have long-lasting impact, so the full archive of trends is worth exploring to help to understand these generations.

All Data Dashboards allow you to customize the survey results for all questions behind a single report to match your target audience.

How often are the dashboards updated? When is the data for new reports available?

The dashboards are updated with new data when each new report is released, following this report calendar. Behavioral Reports are published weekly, and Trend Reports are published monthly. The new survey data is available the same day the report is released.

When will each of the report topics be published and what will they be?

The 2021 Report & Webinar Calendar shows the planned publishing dates for each of the 52 Behavioral Reports* across the year. It also shows when each of the 12 Trend Reports and other Special Reports (such as the Brand Insights Reports) will be published, and the topics are added to the calendar as they are decided upon.

*All report publication dates are planned, and subject to change*

Is the survey data downloadable?

Yes, all survey results can be downloaded and will match any of the demographic filters or crosstabs you have set. Click into the data table for the question of interest, then click Download > Data in the top right corner of the view.

If looking to pull all survey question results behind a single report with our standard demographic banner points, you can do so with the "Data File" link on the landing page for each report. Here is an example.

What is the sample size for each survey?

Each survey is conducted among n=1,000 young consumers 13-39-years-old on a nationally representative basis with quotas across age, gender, race, ethnicity and region.

How are Gen Z and Millennials defined in the demographic filters?

YPulse defines the generations as follows:

Gen Z as those born 2001 - 2019 (currently 0-19-years-old)

Millennials as those born 1982 - 2000 (currently 20-38-years-old)

If you want to learn more about why YPulse defines the generations this way, check out this article: How We're Defining Gen Z and Why.

In the filters, the Gen Z crosstab currently includes respondents 13-19-years-old and the Millennial crosstab includes respondents 20-38-years-old. These age ranges are updated yearly (in July) as the generations age up.

We consider 1-12-year-olds as Gen Z, but do not survey respondents younger than 13-years-old.

Year-Over-Year Data

How do I look at the results from all years or quarters for a single questions?

It's easy! Simply click into the question you're interested in (after having searched by keyword or report topic), and then ensure you have the full date range set with the filters. The results will populate for each unique time the question was fielded.

Do all questions in the Behavioral Data have results dating back to 2016?

Some of the topics and questions asked in the Behavioral Report surveys date back to 2016, but not all of them. To keep up with young consumers' interests and brands' questions, many new report topics were added over the years, and the surveys behind each topic are continuously updated to ensure the most accurate representation of the young consumer.

How often are the topics and questions for each of the Trend Reports asked?

The dedicated topic surveys behind each Trend Report are only fielded once, unlike the Behavioral Report topic surveys that are fielded annually or quarterly. Many of the individual questions included in the Trend Reports topic surveys are asked in other Trend or Behavioral topic surveys, so if you have the results set to the full date range, results will populate for each of the unique times the question was asked.

Why are some years of data missing in the year-over-year charts for questions?

The example you're seeing may have occurred because of the following reasons:

1) A question was added or removed from the survey from the previous year, or the exact question text was modified

2) The response option in a question was added or removed from the survey in from the previous year

3) The entire report topic was added or removed from the previous year

If your question wasn't answered here or with the Survey Data Dashboard training video, please reach out to!

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